Look & Feels

The campaign features the beautiful new UI elements from Windows 11 layered with imagery of our talents and their passion into a dynamic and playful visual composition. Translucent tiles become a narrative device, holding either UI pieces or become the frame for the passions of the users. Inspired by the new centered start menu, all the elements emanate from the center of the screen.

Malik & Miles George

Twin brothers, Malik and Miles are seniors at MIT and are passionate about increasing diversity in STEM and higher education. The brothers have fun breaking down complex material in a way that makes it accessible and interesting. They leverage social media (TikTok @malikandmiles) to make STEM entertaining and educational.

Natalie White

Natalie grew up an athlete, playing basketball through college. She experienced inequity in sport as many women athletes have, but doesn’t think wearing shoes designed for men should be one of them. She wants to help give women equal footing in the world of basketball, not just culturally, but physically. Natalie is the founder of Moolah Kicks, the first women’s basketball shoe brand built by and for female ballers, recognizing and addressing the unique anatomy of women’s feet.

Charlotte Oxnam

Charlotte is a plus-sized fashion entrepreneur who founded Cue the Curves, a tech startup aimed at creating a positive shopping experience for plus-size women. She does everything from coding to marketing and wants women of all sizes to feel confident through access to fashion that fits both their body and their personality.