I’m Mook—a VP Design Director based in New York with a passion for creating purposeful, award-winning work across platforms. I lead design teams and collaborate with brands like Microsoft, Mastercard, Verizon, Prudential, Cadillac, U.S. Soccer, and MGM to craft campaigns that spark connection and drive impact.

I thrive on building ideas that empower people and inspire change. At McCann New York, I’ve helped win major accounts including Prudential, PGIM, Snapdragon, and Ulta Beauty.

My work has earned recognition from top global festivals like Cannes, the Clios, and the London International Awards.

I’m always up for a new creative challenge—and a good cup of coffee. Let’s connect.

Mook
Meaningful Design Creator & Director
US Resident – Green Card holder

Direct and develop creative concepts that helped the agency retain two major global accounts worth $20 million annually. Advise local and global teams to create pioneering concepts to implement brand, marketing and sales communication strategies. Lead the design team to create impactful & successful pitches. Mentor and manage junior and mid-level creative through active training and professional growth support.

Clients: Microsoft, Mastercard, Prudential, PGIM, U.S. Soccer, Verizon, Fios, Qualcomm, Snapdragon, Smirnoff, Valero, MGM, Lysol, Chick-fil-A, New York Lottery, L’Oreal and Ulta Beauty

Expanded company capabilities from digital-only to 360 campaign services. Won multiple pitches, including Hallmark and JW Marriott, with fast turnaround and eye-catching designs. Helped company win agency-of-record status for Cadillac by effectively creating solutions for their specific design requirements.

Clients JW Marriott, Burberry, Hallmark and Cadillac

Contributed to a 60% pitch success rate, achieved through impactful design solutions. Developed a design system for B2B brands that effectively overcame their challenges and led to better brand recognition.

Clients: AVIS, Budget, Payless, Voya, OIC, Stanley and Shriners Hospitals for Children

Managed and designed brand standards for national clients’ web and print projects, from initial conceptualization to final implementation;100% of projects completed on time and on budget. Directed a high efficiency, lean team to ensure exceptionally high quality standards in the execution of sophisticated strategies responsible for winning and retaining clients.

Clients: McGladry, Walbridge, Oshkosh Striker, Earthera, Coverys and Covenant House