Fouta Food is a brand that honors the rich heritage and culture of the Fouta Region, where it operates as a prominent local business. The new identity and packaging design reflect this pride and authenticity, showcasing the natural beauty and diversity of the region. The new color palette is a sophisticated blend of earthy tones, derived from the hues of different grains that Fouta Food produces. The palette also complements the original green color of the brand, creating a harmonious and elegant visual identity.

CREDITS:

Cristina Reina — EVP, Global Executive Creative Director
Pete Johnson — EVP, Global Executive Creative Director
Mook Phoungbut — Design Director
Chocho Han — Designer