Mook Phoungbut, Generation Buzz, Beer, Label Design

Generation Buzz

Four generations. Designed to taste like time.
This limited-edition in collaboration with Wild East Brewing and Campground Beer—celebrates Boomers, Gen X, Millennials, and Gen Z through a clean, crisp German Pilsner with smooth malt character and fresh grain complexity.

But the true conversation starter? The typography. Each can is visually crafted with typefaces that defined its era—bold, expressive, minimalist, or rebellious. Typography is the design language of every generation, quietly capturing values, moods, and cultural shifts with every curve and serif. Just like the beer’s balanced flavor profile, the fonts bridge decades while honoring difference.

It’s lager as a time capsule, and design as a dialogue.

Mook Phoungbut, Generation Buzz, Beer, Label Design
Mook Phoungbut, Generation Buzz, Beer, Label Design
Mook Phoungbut, Generation Buzz, Beer, Label Design
Mook Phoungbut, Generation Buzz, Beer, Label Design
Mook Phoungbut, Generation Buzz, Beer, Label Design
Mook Phoungbut, Generation Buzz, Beer, Label Design
Mook Phoungbut, Generation Buzz, Beer, Label Design
Mook Phoungbut, Generation Buzz, Beer, Label Design
Mook Phoungbut, Generation Buzz, Beer, Label Design
Mook Phoungbut, Generation Buzz, Beer, Label Design
Mook Phoungbut, Generation Buzz, Beer, Label Design

CREDITS

Matt van Leeuwen— Executive Design Director
Mook Phoungbut — VP Design Director
Olha Charuk — Senior Designer
Akshara Sanketh — Designer