Think of all the different people on our radar. Shoe designers. Business travelers. Behavioral finance gurus. Oil speculators. Motorcycle enthusiasts. Parents of sick kids. IT managers. Excavator owners. CFOs. Cardiologists….

These are much more than general consumers. They’re specialists. Everyday, each one puts on their specialist hat – whether it’s for their job or because they’re deeply passionate about something.

And when you talk to a specialist you need to show you’re a specialist, too. That you know their specialism inside out. That you get them completely. And who’s influencing them. That’s what we do. We call it S2S® – Specialist-to-Specialist.