The new identity system for Snapdragon is based on four core principles: Bright, Bold, Driven, and Joyful. These principles represent the qualities that make Snapdragon stand out from the crowd and inspire its users to achieve more. Bright means that Snapdragon illuminates the possibilities of technology and innovation. Bold means that Snapdragon dares to be different and challenges the status quo. Driven means that Snapdragon strives for excellence and performance in everything it does. Joyful means that Snapdragon delights its users with fun and engaging experiences. Our new identity system expresses these principles through a vibrant color palette, a dynamic logo, and a modern typography. The new identity system will communicate the essence of Snapdragon and power tomorrow’s extraordinary experiences for you today.

The concentric line graphics represent the heartbeat of Snapdragon, the powerful processor that drives consumer’s favorite devices and experiences. With Snapdragon, they can enjoy the best of technology at the core of their digital world.